The LGBTQ community's buying power is pretty strong. Which makes us wonder: how real is the pink dollar and does it really give us some power over the market?
Pinkwashing, is when organizations, corporations, groups, and even countries are accused of declaring themselves to be allies or friendly to the community for superficial or wrong reasons.
The Chinese LGBT market is set to expand with Chinese companies willing to be LGBT-friendly. However, LGBTs working in these companies are still wary.